Our marketing team is growing and we’re looking for a Digital Marketing Specialist to help plan and support various digital marketing campaigns. In this role, you will have a hand in a variety of marketing initiatives, including website, content, paid advertising, social media, SEO, and market research.
This role is a great fit for someone who’s detail-oriented, skillful at juggling multiple projects, and who wants to learn and grow in the digital marketing space. We’re also looking for core competencies such as organization, a strong desire to learn, and a knack for analyzing data.
Responsibilities
- Create, launch, and optimize digital campaigns to reach performance targets
- Analyze and understand the business impact driven by campaigns to establish marketing KPI’s and forecast long-term growth
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Contribute to the development of campaign creatives and content including blogs, white papers, ad copy, and landing pages
- Generate reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Develop A/B testing strategies to continuously monitor campaigns and optimize performance to improve ROI
- Manage the company’s social media accounts (LinkedIn, Twitter, and Facebook, Google My Business)
- Support the marketing team with various projects and campaigns as needed
Requirements
- Bachelors in Marketing or relevant field (experience working with Marketing teams a plus)
- Knowledge of digital marketing tools and techniques
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- Highly creative self-starter and demonstrated resourcefulness
- Ability to work independently and execute as an individual contributor as well as be a team player in a dynamic and fast paced organization
Is this job a good fit for you? Please email your updated resume to careers@prostart.me
Dinesh Agarwal
Dinesh Agarwal is an academician turned entrepreneur. He got his Ph.D. in Computer Science from Georgia State University where he also started his first venture Bookup to help students save money on college textbooks. He is also the founder of Pro Start Me, a service for entrepreneurs to realize their tech based ideas into products. Got a great idea? Let us talk
